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Healthy Living  •  Life Well-Lived

Creating a Vision Statement for Your Goals

Kailee Staph, MS, NBC-HWC, CWP, CLC, FNC, CTTS
By Kailee Staph
MS, NBC-HWC, CWP, CLC, FNC, CTTS

When it comes to reaching your health goals, whether it’s losing weight, building strength, improving energy, or simply feeling better day-to-day, one of the most powerful tools you can use is a vision statement. Think of it as a guiding light—a clear picture of what you want to achieve and how you want your life to feel once you get there. A strong vision keeps you motivated, focused, and inspired, even when life gets busy or challenges arise.

What is a Vision Statement?

A vision statement is a short, positive declaration that describes your ideal outcome. Unlike a goal, which is specific and measurable (like “lose 10 pounds in 3 months”), a vision statement is broader and emotional. It focuses on how achieving your goal will make you feel, and the life you want to create.

For example:

  • Instead of: “I want to run 5 miles in 6 weeks,”

  • Try: “I feel strong, confident, and energized as I move my body every day.”

Notice how the second statement taps into motivation and emotion—it gives you something to visualize and strive for beyond numbers or measurements.

Why a Vision Statement Helps
  1. Keeps you motivated: When you’re tempted to skip a workout or grab that extra dessert, your vision reminds you why you started.

  2. Provides clarity: Knowing exactly what you want your life to feel like helps you make decisions that align with your goals.

  3. Strengthens focus: Your vision helps you prioritize your health and wellness amidst life’s distractions.

  4. Encourages consistency: A vivid vision can make healthy habits feel purposeful rather than forced.

How to Write Your Own Vision Statement

Follow these steps to create a statement that inspires and motivates you:

  1. Start with your “why”: Ask yourself why you want to reach your goal. What changes do you want to feel in your body, mind, and life?

    • Example: “I want to feel energetic and strong so I can play with my kids without getting tired.”

  2. Use the present tense: Write your statement as if you are already living it. This helps your brain treat it like reality and boosts motivation.

    • Example: “I am confident, active, and proud of my healthy choices every day.”

  3. Focus on feelings and outcomes, not just numbers: Include how achieving your goal will make you feel physically, emotionally, and mentally.

    • Example: “I feel vibrant, balanced, and in control of my health and my time.”

  4. Make it personal and positive: Your vision should reflect what’s meaningful to you, not what you think others expect.

    • Example: “I nourish my body with foods that make me feel strong and energized, and I move every day in ways I enjoy.”

  5. Keep it short and memorable: A vision statement should be easy to recall so you can repeat it daily for motivation.

Putting Your Vision Into Action
  • Write it down: Place it somewhere you’ll see it every day—on your bathroom mirror, fridge, or phone.

  • Repeat it daily: Read it aloud each morning to set the tone for your day.

  • Use it to guide choices: When faced with tough decisions, ask yourself: “Does this align with my vision?”

  • Refine as needed: Your vision may evolve as your journey progresses, and that’s okay!

Examples of Health and Wellness Vision Statements
  • “I feel energized, balanced, and proud of the choices I make for my body each day.”

  • “I am strong, capable, and confident in my fitness journey, enjoying movement that makes me feel alive.”

  • “I nourish my body with healthy foods I love, and I enjoy daily movement that keeps me feeling vibrant and focused.”

  • “I celebrate my progress, stay motivated, and embrace a healthy lifestyle that supports my long-term goals.”


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